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CONCEPT

Personal training brand system

The Change Training Co.

A self-initiated concept for a personal training brand system brand.

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Brand board

A bold identity system shaped around strength, consistency, and sustainable change.

Concept work for The Change Training Co.: identity board with logo, palette, typography, icon system, mission, and taglines.CONCEPT

Website

One system, two directions

Concept work for The Change Training Co.: dark and light homepage directions shown side by side.CONCEPT
One system, two directions

Social grid

A twelve-tile content system balancing coaching, proof, education, and momentum.

Concept work for The Change Training Co.: social grid with fitness photography, training education, and motivational posts.CONCEPT

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